Align your organization with the largest event for police fleet professionals as a PFE exhibitor or sponsor to:
Our PFE Event Guide is a comprehensive resource utilized—and retained after the event—by attendees. The guide includes a map and show floor listing of exhibitors and booth numbers. The guide outlines the entire four-day expo by daily schedule with details for presenters, presentations, time and room locations, special evening events, and more. Plus, a quick reference alpha listing of exhibitors provides their website, phone and address information.
The PFE Event Guides are strategically distributed at key locations throughout the Expo including the registration and bus-loading areas to the DriveX Track Day.
Advertising in the PFE Event Guide helps drive attendees to exhibitor booths.
| 2026 PFE Event Guide Rates | ||||
|---|---|---|---|---|
| Ad Size | Cost | Specs Bleed W x H | Trim Size W x H | Live Area W x H |
| Full-page Ad | $950 | 5.675″ x 8.675″ | 5.375″ x 8.375″ | 4.5″ x 6.5″ |
| Spread Ad | $1,275 | 11.35″ x 8.675″ | 10.75″ x 8.375″ | 9″ x 6.5″ |
Space Closing: 7/1/26
Materials Due: 7/8/26
If you’d like to see a sample of the event guide from 2025, please click here.
$490/edition
Your banner ad will appear near the top of the bi-weekly email newsletter we will be sending every other week beginning May 1st. The audience for the newsletter will be all attendees currently signed up and previous attendees for the past three years. It’s a perfect way to get your message in front of those that are coming to the event. Only nine of these are available and we’ll only run one ad per edition. Once they’re gone, they’re gone.
$475
This is an opportunity to let your customers know that your company will be exhibiting at Police Fleet Expo and drive traffic to your booth. Your company logo will appear (up to five companies) at the top of the Live PFE online floor plan (see example). If you click on the logo it will show your location on the show floor and open up the expanded company profile. You logo will appear in that position until the show concludes on August 13th. The sooner you commit, the longer your exposure will be.
$1,250
Become the sole sponsor for the Cvent app that attendees will use and reference during the event. Your message will appear on a splash page when the app is opened, and we will strategically place a banner ad within certain sections of the app itself. This is a single sponsorship item.
$450/brochure
Place your flyer or literature in the goodie bags before the attendees hit the floor. Flyers can be no larger than 8 pages. It’s a great way to build awareness of your company and your booth right when the attendees arrive. It’s also an effective means to promote a special offer or a booth giveaway.
$2,950
If your company is introducing a new product or making a substantial upgrade to an existing product
then this is the perfect opportunity. This package includes:
This is a great way to hit the entire police fleet market with your announcement.
$1,400
We will place your 30 second message in the video shown to all attendees on the busses (and within the app) while en route to the DriveX track event. The video itself will explain exactly what is happening at the track so all attendees know what to expect upon arrival. Your message will be interspersed with the explanation video. You can introduce a new product, guide them to your booth at DriveX and/or the show floor, announce a special offer or giveaway.
SOLD
Place your logo front and center on the bags that are handed out to every full pass attendee. It’s a big, bold opportunity to keep your brand in front of attendees. You can even add: Come See Us at Booth XXXX to drive traffic to your booth.
SOLD
SOLD
SOLD
Place your brand messaging on the faceplate of the 7 check-in kiosks. Promote a visit your booth, or tease them with a booth raffle or giveaway. This is the place to hype it!
If you have an idea for something special you’d like to do or sponsor at the event please get in touch with Kirk Moen. Some of the best ideas start with you!
