Sponsorships & Advertising

Align your organization with the largest event for police fleet professionals as a PFE exhibitor or sponsor to:

  • Launch new products and services to police fleet’s full ecosystem
  • Gain brand visibility with police fleet’s top decision-makers
  • Establish your company as an innovator
  • Position your brand among the industry’s top names
  • Build relationships with professionals across police fleets
  • Generate quality leads

PFE Event Guide Ads

Our PFE Event Guide is a comprehensive resource utilized—and retained after the event—by attendees. The guide includes a map and show floor listing of exhibitors and booth numbers. The guide outlines the entire four-day expo by daily schedule with details for presenters, presentations, time and room locations, special evening events, and more. Plus, a quick reference alpha listing of exhibitors provides their website, phone and address information.

The PFE Event Guides are strategically distributed at key locations throughout the Expo including the registration and bus-loading areas to the DriveX Track Day.

Advertising in the PFE Event Guide helps drive attendees to exhibitor booths.

2024 PFE Event Guide Rates
Ad SizeCostSpecs Bleed W x HTrim Size W x HLive Area W x H
Full-page Ad$7755.675″ x 8.675″5.375″ x 8.375″4.5″ x 6.5″
Spread Ad$99511.35″ x 8.675″10.75″ x 8.375″9″ x 6.5″

Space Closing: 6/5/24
Materials Due: 6/12/24

Police Fleet Expo 2024 event guide

Banner Ad on the PFE Attendee eNewsletter


Your banner ad will appear near the top of the bi-weekly email newsletter we will be sending every other week beginning May 1st. The audience for the newsletter will be all attendees currently signed up and previous attendees for the past three years. It’s a perfect way to get your message in front of those that are coming to the event. Only nine of these are available and we’ll only run one ad per edition. Once they’re gone, they’re gone.

App Sponsorship


Become the sole sponsor for the Cvent app that attendees will use and reference during the event. Your message will appear on a splash page when the app is opened, and we will strategically place a banner ad within certain sections of the app itself. This is a single sponsorship item.

Goodie Bags


Place your logo front and center on the bags that are handed out to every full pass attendee. It’s a big, bold opportunity to keep your brand in front of attendees. You can even add: Come See Us at Booth XXXX to drive traffic to your booth.





Show Literature


Place your flyer or literature in the goodie bags before the attendees hit the floor. Flyers can be no larger than 8 pages. It’s a great way to build awareness of your company and your booth right when the attendees arrive. It’s also an effective means to promote a special offer or a booth giveaway.

Skin the Check-In Kiosk


Place your brand messaging on the faceplate of the 7 check-in kiosks. Promote a visit your booth, or tease them with a booth raffle or giveaway. This is the place to hype it!

New Product Introduction Package


If your company is introducing a new product or making a substantial upgrade to an existing product
then this is the perfect opportunity. This package includes:

  • A pre-show email to all attendees announcing your new product
  • A new product listing and booth reference in the event guide and app
  • A one-page flyer to be inserted into each goodie bag
  • Your product featured on the New Product Wall–a large printed wall outside of the Hall indicating where New Products are located
  • A post show email to all attendees reminding them of your new item (Please note: For an additional fee we can solicit feedback from the attendees regarding your new offering. Due to the many variables of the surveying function price can only be determined by the complexity of the survey)
  • A “New Product Seen at PFE” section of Police Fleet Professional Magazine – seen by all 20,000 subscribers
  • A post-show “New Product Seen at PFE” posting on our social media (Facebook – 23,000 followers and Instagram 1,200 followers)

This is a great way to hit the entire police fleet market with your announcement.

Travel Bus Package (Limit of 3 Sponsors)


We will place your 30 second message in the video shown to all attendees on the busses (and within the app) while en route to the DriveX track event. The video itself will explain exactly what is happening at the track so all attendees know what to expect upon arrival. Your message will be interspersed with the explanation video. You can introduce a new product, guide them to your booth at DriveX and/or the show floor, announce a special offer or giveaway.

Have an idea?

If you have an idea for something special you’d like to do or sponsor at the event please get in touch with Kirk Moen. Some of the best ideas start with you!