To reach the fleet manager niche audience, nothing has more impact than PFP Magazine.

Police Fleet Professional (PFP) Magazine is a primary resource for the targeted, niche audience of police fleet buyers and specifiers. These law enforcement professionals are directly responsible for the purchase, integration and maintenance of vehicles and vehicle-related accessories.

PFP has the largest qualified circulation of 18,000 of those responsible for police vehicles and vehicle-related accessory purchases.

More than 90% of PFP subscribers authorize, approve, specify, recommend, evaluate or create the potential purchase list for their fleet.

PFP subscribers are responsible for vehicles & vehicle accessories:

  • 58% are in police management
  • 27% are police officers
  • 15% are specialized vehicle technology installers/upfitters

PFP subscriber job titles include:

  • Police Fleet Managers
  • Fleet Directors
  • Fleet Administrators
  • Sheriffs
  • Police Chiefs
  • Captains/Lieutenants/Sergeants
  • Upfitters/Fleet Technicians/Radio Installers & more

PFP is unlike any other publication as it focuses exclusively on fleet vehicles and vehicle-related accessories—it does not feature other products such as body armor, guns, footwear, tactical weapons, uniforms

PFP is the only magazine that has an accompanying trade show, PFE!

The premier magazine for buyers and specifiers of police fleet vehicles and accessories.

Police Fleet Professionals look to PFP Magazine as a resource dedicated to the latest police fleet news, feature stories, product spotlights and company profiles that are part of this fascinating and unique industry.

PFP is a digital publication distributed three times annually–Spring, Summer and Fall. The magazine covers critical issues facing fleet departments and the fleet industry while providing a platform for fleet managers to share ideas.

Here’s a taste of what each issue of PFP covers:

PFP Table of ContentsSample Editorial Topics & Coverage
Industry News, Announcements and EventsNews from agencies, municipalities, manufacturers, servicers, etc.

Merger and acquisition announcements

Upcoming shows and events

Relevant Feature Articles for Agencies of All SizesTransitioning to electric vehicles or hybrid electric vehicles

Recruiting and building a successful fleet team

Emerging Trends, Technologies and ServicesMobile connectivity and networking
Latest Developments from Fleet Vehicle ManufacturersGM, Ford, Dodge Law/Stellantis, Harley-Davidson, BMW, and more
Product Spotlights on New Fleet Equipment and AccessoriesLight bars, push bumpers, in-vehicle cameras, drones, antennas, radios, computers, modems, audio systems, emergency lights, sirens, control systems, radar units, fleet software, etc.
Fleet Outfitting and Specialty UpfittingComplexity of the changing landscape

Growth of sophisticated upfitters

Police Vehicle Testing ResultsTire forensics and more

2024 Schedule

Quarterly Digital IssueSpace Closing DateMaterial Deadline
Spring – March 20242/19/242/24/24
Summer – June 20245/20/245/23/24
Fall – September 20248/19/248/22/24

2024 Rates & Specs

PFP Magazine Digital Ad Rates (includes free 4 color)

Ad sizes
Full Page$1,550$1,295
1/2 Page$1,295$1,100

Sending Ad Materials
1. E-mail: If less than 10MB, you can e-mail your file to

2. Cloud: Host your ad in your cloud (i.e. Dropbox) and send us the invite/link & permission to download your ad.

Bleed Pages
Page Bleed Size: 8-3/8” x 11-1/8”
Page Trim Size: 8-1/8” x 10-7/8”
Live Area: 7″ x 10″

Other Bleed Sizes
Half Page Horizontal (H): 8-1/4” x 5-13/16”
Half Page Vertical (V): 4-1/8” x 11-1/8”
Half Page Island: 5-3/8” x 8-5/16”


Have questions? Ready to advertise?

Reach out to Kirk Moen
National Director