Police Fleet Professional (PFP) Magazine is a primary resource for the targeted, niche audience of police fleet buyers and specifiers. These law enforcement professionals are directly responsible for the purchase, integration and maintenance of vehicles and vehicle-related accessories.
PFP has the largest qualified circulation of 18,000 of those responsible for police vehicles and vehicle-related accessory purchases.
More than 90% of PFP subscribers authorize, approve, specify, recommend, evaluate or create the potential purchase list for their fleet.
PFP subscribers are responsible for vehicles & vehicle accessories:
- 58% are in police management
- 27% are police officers
- 15% are specialized vehicle technology installers/upfitters
PFP subscriber job titles include:
- Police Fleet Managers
- Fleet Directors
- Fleet Administrators
- Sheriffs
- Police Chiefs
- Captains/Lieutenants/Sergeants
- Upfitters/Fleet Technicians/Radio Installers & more
PFP is unlike any other publication as it focuses exclusively on fleet vehicles and vehicle-related accessories—it does not feature other products such as body armor, guns, footwear, tactical weapons, uniforms
PFP is the only magazine that has an accompanying trade show, PFE!
The premier magazine for buyers and specifiers of police fleet vehicles and accessories.
Police Fleet Professionals look to PFP Magazine as a resource dedicated to the latest police fleet news, feature stories, product spotlights and company profiles that are part of this fascinating and unique industry.
PFP is a digital publication distributed three times annually–Spring, Summer and Fall. The magazine covers critical issues facing fleet departments and the fleet industry while providing a platform for fleet managers to share ideas.
Here’s a taste of what each issue of PFP covers:
| PFP Table of Contents | Sample Editorial Topics & Coverage |
|---|---|
| Industry News, Announcements and Events | News from agencies, municipalities, manufacturers, servicers, etc. Merger and acquisition announcements Upcoming shows and events |
| Relevant Feature Articles for Agencies of All Sizes | Transitioning to electric vehicles or hybrid electric vehicles Recruiting and building a successful fleet team |
| Emerging Trends, Technologies and Services | Mobile connectivity and networking |
| Latest Developments from Fleet Vehicle Manufacturers | GM, Ford, Dodge Law/Stellantis, Harley-Davidson, BMW, and more |
| Product Spotlights on New Fleet Equipment and Accessories | Light bars, push bumpers, in-vehicle cameras, drones, antennas, radios, computers, modems, audio systems, emergency lights, sirens, control systems, radar units, fleet software, etc. |
| Fleet Outfitting and Specialty Upfitting | Complexity of the changing landscape Growth of sophisticated upfitters |
| Police Vehicle Testing Results | Tire forensics and more |
2024 Schedule
| Quarterly Digital Issue | Space Closing Date | Material Deadline |
|---|---|---|
| Spring – March 2024 | 2/19/24 | 2/24/24 |
| Summer – June 2024 | 5/20/24 | 5/23/24 |
| Fall – September 2024 | 8/19/24 | 8/22/24 |
2024 Rates & Specs
PFP Magazine Digital Ad Rates (includes free 4 color)

| 1X | 3X | |
|---|---|---|
| Full Page | $1,550 | $1,295 |
| 1/2 Page | $1,295 | $1,100 |
Sending Ad Materials
1. E-mail: If less than 10MB, you can e-mail your file to kmoen@signalbusinessgroup.com.
2. Cloud: Host your ad in your cloud (i.e. Dropbox) and send us the invite/link & permission to download your ad.
Bleed Pages
Page Bleed Size: 8-3/8” x 11-1/8”
Page Trim Size: 8-1/8” x 10-7/8”
Live Area: 7″ x 10″
Other Bleed Sizes
Half Page Horizontal (H): 8-1/4” x 5-13/16”
Half Page Vertical (V): 4-1/8” x 11-1/8”
Half Page Island: 5-3/8” x 8-5/16”
Contact
Have questions? Ready to advertise?
Reach out to Kirk Moen
National Director
kmoen@signalbusinessgroup.com
608-770-6364