In addition to THE DASHBOARD web advertising, we also offer digital advertising opportunities in our eNewsletters, website, and custom eBlasts.
About Our Audience
Only THE DASHBOARD delivers such a targeted group of buyers and specifiers …with no waste. Our active buyers purchase police vehicles and everything that can go “on and in” those vehicles!
29,500 Circulation
THE DASHBOARD has the largest, qualified circulation (29,500) and the content is geared specifically for those that are responsible for police vehicles and vehicle-related accessory purchases.
93% Right Audience
Over 93% of THE DASHBOARD Subscribers …authorize, approve, specify, recommend, evaluate or create the short list for potential brands or suppliers.
Social Media Reach
Facebook
Police Fleet Professional: 3.5k followers
Emergency Vehicle Upfitter Association: 20k followers
Instagram
Police Fleet Professional: 1.3k followers
LinkedIn
Police Fleet Expo Showcase: 500+ followers
Police Fleet Forum Group: 1.6k followers
| Recipients | Delivered | Delivered Rate | Ad Views | Open Rate | Ad Clicks | |
|---|---|---|---|---|---|---|
| Mid August 2025 | 33,499 | 28,764 | 85.93% | 12,292 | 42.76% | 744 (Banner) 17 (Square) |
| End August 2025 | 32,477 | 27,851 | 85.76% | 12,152 | 43.63% | 581 (Banner) |
| Mid September 2025 | 32,366 | 27,586 | 85.23% | 12,804 | 46.41% | 376 (Banner) 79 (Square) |
| End September 2025 | 33,247 | 29,759 | 89.51% | 12,823 | 43.09% | 239 (Banner) |
| Mid October 2025 | 33,202 | 27,966 | 84.23% | 11,862 | 42.42% | 258 (Banner) 81 (Square) |
| End October 2025 | 33,666 | 28,991 | 86.11% | 11,444 | 39.47% | 372 (Banner) |
| Mid November 2025 | 33,723 | 29,100 | 86.29% | 12,528 | 43.05% | 161 (Banner) |
| End November 2025 | 33,809 | 28,538 | 84.41% | 14,018 | 49.12% | 541 (Banner) |
| Mid December 2025 | 35,594 | 30,584 | 85.92% | 10,708 | 35.01% | 262 (Banner) 162 (Square) |
| End December 2025 | 35,498 | 30,727 | 86.56% | 13,633 | 44.37% | 376 (Banner) 113 (Square) |
| Mid January 2026 | 35,695 | 30,809 | 86.31% | 15,570 | 50.52% | 325 (Banner) |
| End January 2026 | 35,865 | 31,029 | 86.52% | 9,030 | 29.10% | 697 (Banner) |
| Mid February 2026 | 36,132 | 31,388 | 86.87% | 9,720 | 30.97% | 318 (Banner) |
| End February 2026 | 36,124 | 30,770 | 85.18% | 7,733 | 25.13% | 252 (Banner) |
THE DASHBOARD Digital Advertising Opportunities
Our bi-monthly eNewsletter blasts are distributed to more than 29,500 who are police fleet professionals directly responsible for the purchase, integration and maintenance of vehicles and vehicle-related accessories. Digital ads in our eNewsletters will not only get your product or service in front of these key buyers and specifiers but also drive traffic directly to your website.
We offer two digital ad sizes or an advertorial in THE DASHBOARD eNewsletters.
| eNewsletter Digital Ad Opportunities | ||
|---|---|---|
| Digital Ad | Size | Cost |
| Top Banner | 972 x 120 pixels | $995 |
| Feature Square ad | 450 x 450 pixels | 1–4 ads/yr $695 5–8 ads/yr $595 9+ ads/yr $495 |
| Advertorial | Photo, 300 words | $650 |
| Product Spotlight | Photo, 150 words | $500 |
| THE DASHBOARD eNewsletter – Mid-Month | ||
|---|---|---|
| Mid-Month | Material Deadline | Blast Date |
| January | 1/9/26 | 1/15/26 |
| February | 2/11/26 | 2/17/26 |
| March | 3/11/26 | 3/17/26 |
| April | 4/10/26 | 4/16/26 |
| May | 5/8/26 | 5/14/26 |
| June | 6/10/26 | 6/16/26 |
| July | 7/9/26 | 7/15/26 |
| August | 8/7/26 | 8/13/26 |
| September | 9/9/26 | 9/15/26 |
| October | 10/9/26 | 10/15/26 |
| November | 11/6/26 | 11/12/26 |
| December | 12/9/26 | 12/15/26 |
| THE DASHBOARD eNewsletter – End of Month | ||
|---|---|---|
| End-of-Month | Material Deadline | Blast Date |
| January | 1/21/26 | 1/27/26 |
| February | 2/20/26 | 2/26/26 |
| March | 3/20/26 | 3/31/26 |
| April | 4/22/26 | 4/30/26 |
| May | 5/20/26 | 5/29/26 |
| June | 6/19/26 | 6/60/26 |
| July | 7/22/26 | 7/31/26 |
| August | 8/20/26 | 8/31/26 |
| September | 9/23/26 | 9/30/26 |
| October | 10/21/26 | 10/30/26 |
| November | 11/18/26 | 11/30/26 |
| December | 12/16/26 | 12/29/26 |
Online Display Options
Top Banner
728 x 164 px
MONTHLY: $850 net/month
Custom eBlasts
We also offer the ability to send custom email blasts to our subscribers. You supply an HTML file and specify the quantity of our subscribers to be emailed–minimum 5,000 names and maximum 29,000 names. This is a great way to build awareness around a new product launch or upcoming trade show.
| Custom eBlast Opportunities | ||
|---|---|---|
| eBlast | Advertiser Cost* | |
| HTML File Supplied | $475 per thousand | |
* 5,000 min/29,000 max names
Guidelines for Preparing an HTML Custom eBlast
HTML files are the only acceptable format for eBlasts at Signal Business Group. We do not host images (they need to be hosted on an independent site, in a dedicated space). Make sure that you do not link images, locally, on your system (instead of a host site). If you do this, you will be able to see the images on your web browser but when you send the file to another person (to read) the images will appear to be blank.
No. HTML files must be created using a professional web development tool or written as hand coded HTML. Publisher, Word, Powerpoint and other similar programs have a “save as web page” feature but this is misleading and does not create a suitable file to use.
- HTML files for eBlasts should be created using a professional web development tool with active links coded into the page (PowerPoint, Publisher files, and Word documents are not accepted). Flash, Rich Media, Image Maps and JavaScript are not an option for eBlasts.
- Avoid using absolute paths to remote style sheets (older versions of Outlook do not render these properly).
- Submit both HTML and back-up text versions (include text that appears in graphics)
Full image paths in the code must be used and images hosted on an independent server. - Specify what you would like us to use in the Subject Line (we recommend a maximum of 6 words)
- 1–3 paragraphs of informational ad copy is recommended
- Always keep in mind Web Accessibility for users with disabilities by embedding alt text for graphics, font size, readable color palettes etc.
- Always test your links, buttons etc. to make sure they function as expected
- There are a bunch of free online tools wherein you can test your HTML file for deliverability. We highly suggest you run your HTML through one of these services for a SPAM score. There might be small changes you can make that will dramatically increase deliverability of your message and overall success of your campaign.
Have questions? Ready to advertise?
Kirk Moen
National Director
kmoen@signalbusinessgroup.com
608-770-6364
Briana Hudson
Account Manager
bhudson@signalbusinessgroup.com
786-436-2796
Office: 224-331-0662